@Darryl. Thanks for putting this concept into concrete form! As you mentioned, “poverty” is the alternative to creating relationships with 1000 True Fans. Artists are made to create art – first and foremost. Amy is 5 Feet and 3.5 Inches tall. Based on your ideas, I’ve started a fan-based initiative to publish a biography of 90s alt-rock giants The Smashing Pumpkins. The key point to this article is that people wait around for the Harry Potter success to happen to them without building the critical mass first. If fans really appreciate your work or if they anticipate the launch of a project 1000 are maybe enough and a good base to continue for more. She also appeared in the comedy movie, Big Momma 2, where she played the role of a background model in 2006. Nothing is ever free, everything has a cost or a effect. Some of them may pay a lot more. Thanks again for your post! And despite the parallel of interests and ideas, I just found this post! Each client had a different rhythm. I need someone whom I can invest in his/her business. Fantastic post Kevin, you’ve clearly hit a chord with lots of people, and explained the idea in a really clean way – you make it sound so simple! Share with any In some niches, 1,000 RSS subscribers isn’t worth a hoot. Well known for having been a professional skateboarder during skateboarding's very pivotal late 80s and early 90s, Lee would go on to pursue acting in 1993, working in film, television, and voiceover, and with such directors as Kevin Smith, Cameron Crowe, Lawrence Kasdan, and Brad Bird. Thank you! You’re either on the inside (and get it) or are on the outside (are put off, don’t like it, don’t connect, etc.). I totally agree with what you’re saying here, and so does Malcolm Gladwell. Btw – I came across this via Twitter post (sirmitchell). In a few short months I can already see the concentric circles forming. This Site is Very Good. I’ve about run out of options on what to try next. Feel free to chat to me on twitter.com/iamsimondell, A great article that takes me back to my roots as an entrepreneur – I was, and still am, motivated by creating something that inspires and excites people and your true fans are the ones that will not only buy your products but also give you honest feedback and help shape your offering This is a fascinating combination of post and comments. The truth is in today’s world–artists must be promoters of their work. Perhaps some of the concepts in it will help me keep it going for another decade or two. Read through regularly-posted Nucific blogs for health tips & recipes, sign up for … and there are many links therein that i need to need to explore. year. Cash Making Opportunities – The Beginning The working life is already tough enough, but the worries of being out of work was even tougher. One thing he said really resonated with me and please don’t quote me. Although, I wouldn’t say my clients are fans although they must think I’m pretty cool or they wouldn’t return. G. Steve Jordan above cites Daniel Ariely and contrary to GSJ’s view, I’d suggest Ariely and his appreciation of behavioral economics would determine that the ‘predictably irrational’ element is the lack of true individuality in all of us. Her body size is 36-28-37 and her bra size is 34B. http://keliso.blogspot.com. But a thousand fans is doable. I’ve bookmarked this page and will be sharing with friends. Maybe I should make a list. His general discussion would seem to apply beyond just internet users. Using the logic of a street performer, the author goes directly to the readers before the book is published; perhaps even before the book is written. Several of my collectors bought several pieces of my works. I love this concept. Because the hobby game magazines that might have considered it were dead. -Vince, Project1Percent, I love the concept of 1000 true fans… sharing with my members. I also achieve this with no press anymore because i send no promos out and people just find what i do via online search and links which build up from those who support what i do. I work four or five days a week. makes it that much easier to get the second…. This book is perfect for musicians, independent artists and music producers who One of this site led me here. Second, you must have a direct relationship with your fans. They performed it at the Music for UNICEF Concert on 9 January 1979. Kevin- was referred to your post from Seth Godin’s blog. facebook recognizes paid likes and purges them. I don’t know the actual true number, but I think a dedicated artist could cultivate 1,000 True Fans, and by their direct support using new technology, make an honest living.  I’d love to hear from anyone who might have settled on such a path. You get to keep all of their support, unlike the small percent of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. Using your 1,000 True Fans concept we tried to get 1,000 true fans to donate 10 USD towards his cause. Kevin- They are the people that buy all the DVDs, and then buy the Blu-Rays, they go to conventions, they watch his shows when they air, or on Hulu, or both, they buy off iTunes, etc. (thanks Seth Godin) This has obviously worked for bands like the Dead and Phish, who didn’t worry about mass marketing and didn’t worry about people ripping off their stuff, but instead worked on making sure that the people who did and would like their stuff got a chance to enjoy it and pay for it. Patreon is a great “new” platform to help raise consistent money with True Fans. In other words, if you increase Perhaps someone who does it for several artists. They invented recommendation engines and other algorithms to channel attention to the rare creations in the long tail. New Era Hats. A glowing chorus of blog approval, the like of which 2.0 business modellers will no doubt strive to grow and revel in following this fine vanguard thinking. I only make 15% per book. That number is small but growing each day. Whatever your interests as a creator are, your 1,000 true fans are one click from you. But that’s one in every 2,200,000 people in the world population. Cainmark, I appreciate the pointer to Nina Paley. It would be an invaluable service. We do marketing for a niche industry. A more profound purpose is to encourage the continued production of valued art for the benefit of society as a whole. A modified dutch auction provides both a way for “1000 fans” to support their favored artists, and a free market means of setting fair market values on creative works. http://www.psfk.com/2008/03/nin-markets-new-album-from-free-to-300.html, Speaking of Reznor, his discussion of how to go about being a niche online musician seems very apt and in the spirit of this post: http://forum.nin.com/bb/read.php?30,767183,page=1. it is great to belong to a circle where people can support one another. I have always We call them Advocates, and they’re people with long-term conditions such as lupus or diabetes who have successfully managed them using pharmaceuticals, lifestyle changes and education. By his count, a microcelebrity was someone famous to 1,500 people. Great post indeed, thanks and congratulations! If you have a band, it won’t come close to supporting everyone. These days anything that makes this business more doable is a gift. All the help will be a big present for us. But I will persist. Just wanted to check it out after reading about it from the Tim Ferriss book, The 4-Hour Chef. Setting goals for numbers of fans at each level and then customizing a set of money-making offerings for each level can help the artists build a sustainable following without selling their souls to the record companies. In exchange for that 1 in 10K not “making it big”, the other 9,999 are happily self-supporting. They dream of the golden key which will unlock the door to a life of everlasting leisure. This will incorporate my DVD, Poster, Stills, Screenplay etc. Better to be a big fish in a small pond than to be a big fish in a huge pond I guess. This makes being a creator in the digital age a possibility, rather than a problem. Where else could I get that type of information written in such a perfect way? When you sit around a home studio all day (as Zappa did), you just end up saying “let’s re-record that piece, it didn’t come out perfect”, “let’s add some effects here” etc. I mentioned it as my DIY Filmmaker blog: The main thing is the work and being able to work, do the work and don’t worry about distribution. The lower levels are more popular, where donors can earn things like an advanced copy of the CD, a mention in the liner notes and a T-shirt identifying them as a “junior executive producer” of the CD. James Therefore, I have translated the article into Nepali language, the official language of Nepal and with around 30 million speakers across the world. Doing both simultaneously will drastically increase your chances of success. The current system provides little more than publicity for the vast majority of creators. i think it’s what guy kawasaki termed ‘raving fans’. I write and post mystery novels on my website at a rate of two to three chapters per week. You’ll see. Label official: “Ah, well, you’re right, it doesn’t. For those interested, we elaborate on these points at the Nightschool For Entrepreneurs column at The Fix at Fuzz: http://www.fuzz.com/articles/article/Nightschool-49, ==================================================== I’ve been operating my recording studio, Steam Powered, on the principle of listener sponsorships since 2002, and have been working on building my sponsor base (my magic number is 3,000) ever since. Today, I’m the author of two books, which has helped my visibility considerably. I have heard about this theory before from a various people, including Tim and after reading the full version here I was reminded that Thurston Moore from Sonic Youth said something very similar years ago in an interview. Sociologist Ruth Towse surveyed artists in Britian and determined that on average they earned below poverty subsistence levels. My weak link remains the web but we’re re-designing the site and looking to utilize this venue more efficiently and in keeping with our customer expectations. I am a visual artist-craftsman working is a very old-fashioned and specialised field. MySpace exploded because the connection between musicians and fans scaled perfectly from high school punk bands to major musicians. What really bothers me about this particular situation is that it’s so unfair to artists out there who are actually trying to get people’s attention and make a name for themselves, or create their own fanbase. I am so glad to see that this is a viable way forward for small businesses to grow and succeed without having to spend millions on marketting but rather just invest time in building relationships with the people who matter – our fans!!! Wonderful post, I don’t have 1,000 True Fans yet, but now that I have read this, I want 1,000 True Fans. I have been questioning lately whether I want to keep running on the same treadmill or use my photography for good. Since rights to copy and distribute the recording have been transferred to the public domain by the auction, music piracy is transformed into a highly effective distribution and publicity system. As a commercial photographer specializing in food I am luckier that a lot of artists. Even better, if it doesn’t reach a tipping point, you’re still just fine. This let’s all fans keen enough to overcome the decision cost of pledging anything for their favourite artist’s next work, express the maximum price they’d be willing to pay for a copy. After reading your comment, I wonder if you can share what are the other top 4 articles on this subject. Nucific, by Dr. Amy Lee, offers cutting-edge supplements backed by science. cd production and merchandise cost money as well. So the profits are now split 3 ways. If you show 100 people you really care about them, they will really dont care spending $1000 on you/year. To raise your sales out of the flatline of the long tail you need to connect with your True Fans directly.  Another way to state this is, you need to convert a thousand Lesser Fans into a thousand True Fans. Does an artist “sell-out” when they start to make money? After 20 years of making art, what works best for me is doing the work without thought of consequence (neither money nor celebrity) and keeping the livelihood entirely separate. I’m the translator of Portuguese version. Great insight! The issue of how to help creators in the long-tail market and monetize their work is exactly what we set out to address with Buzzfuse.com – a marketing service for blogs, music, photos, and flash. Here my post to spread your theory also in Italy:) And no matter what the invention, some will be successful, others will not, and the market will flood easily as too many try it. Unless you’re some superhuman being, producing a dozen pieces of new product a year while touring requires at least one full-time person helping and a pretty serious outlay for gear. being unique in some way has to be a major factor. It seems the internet has just provided the vehicle to make this process a lot quicker, less expensive and enabled more creative power and control. They include: teaching, performing on other artists live gigs and recording projects; producing and/or engineering other artists recording projects; selling studio time to other artists; scoring small films, multimedia and commercials; building instruments; writing for music periodicals, blogs and web sites; and for a few, product endorsements. around $200-$300. about half of those are fans. It is motivating! I have 2700 subscribers on my youtube Channel ‘Clay Tall Stories’ and of those 27000 I have 260 true fans that support my work on Patreon. What a world. Here’s how the math works. Thank you for this thought-provoking article. But I worry that giving things away in hope of attracting fans will diminish the likelihood that they will become “True Fans” and pay for things down the road. They just need a little bit more. So: four of you, you need 4000. This is awesome. خرید ملک در ترکیه, very gooood! * * *. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that True Fans appreciate. I love coming back to this article – super motivating. Thanks for this. I’m going to do some more research and get back to you. “There was so much we wanted to explore with COVID and how it changes the world of Cloud 9 that we decided to focus on that in the premiere, with Amy … This means that you have to first build a financial buffer or work alongside building this reputation. Lets take Speilberg, Ford, Cruise, and a Lucas etc. My first self produced debut Western Skies was released 1989. I fall in the category of someone making a comfortable living through my blogs – do you have any suggestions to make to people like me about how to gain “true fans”? Thanks! Upon Response, you’ll be mailed a Loan application form to fill. Thank you for posting your insight and sharing your knowledge. Jordan suber $25,000/year (250 working days/year). Anyways, it’s a great article and the numbers that you mention are very achievable. Here’s why I think we don’t have many artists succeeding that way right now: Until that essential fan base is established, most artists have to maintain other jobs. It’s a great concept, “1,000 True Fans”. And as you mentioned, too, the chances of getting there are slim to none. His 300$ special edition (limited to 2500) of the latest CD was sold during only a few days! I’m going to do some thinking about what it would look like to make 1000 people a little bit happy instead — would it be writing, or helping them improve their skills, or offer them a way to lessen their pain? So interesting! My job has been trying to figure out how to convert these specialized Fans, into fans for all of my work. It teaches you how to reach fans fast, in-person, and how to create quality relationships with them. You have definitely won another loyal fan. The current dominance of the major record labels is a legacy of the limitations of the old brick and mortar technology. One or few thousand True Fans as customers is a dream come true. My own magic figure is lower than 1000 but i break even on a yearly basis and am free to create what the hell i want when i want it. One of the primary functions of free markets is to create alternatives to inefficient industries. I’m a professional photographer, and am curious about your thoughts on adapting this model to B2B. Furthermore, music has strong ethnic and subcultural affiliations. Can’t stop thinking about this approach. It gave me a new approach on how I really should be tailoring my marketing campaigns as an independent filmmaker. Co-author “Homeschooling on a Shoestring” and “Educational Travel on a Shoestring”. Good writing, good examples, good point. I am suggesting there is a home for creatives in between poverty and stardom. The A&Rs, the sub-editors, the PRs and the gurus who are derided as value-destroying links in an obsolete chain can have a crucial role to play in helping the auteur realise his/her vision and get it out there. Vancouver, Canada I love the concept of 1000 true fans… sharing with my members. She has been referred to as "The Queen of Christian Pop". I don’t even need 1000 True Fans. Great article. This small circle of diehard fans, which can provide you with a living, is surrounded by concentric circles of Lesser Fans. A well designed mechanism to allow connections between creators and patrons online needs to scale well across fans categories. not necessarily, but in this scenario i do think then it’s majority lip service when artists thank you, express how special you are, or say they love you because the built-in reach per these massive deals outpaces the artist’s ability to make authentic connections with their fans. I will get there, hell who needs 1,000 I would feel like fucking bill gates making 100k a year, I could go for Found this article whilst researching crowdfunding. Promote your work in any and every way that you can. If nothing else I am a true “Fan” of your blog now. These other revenue streams should be considered to round out the picture you paint above of direct support by users. Note that the budget is fictional only for the purposes of the argument, and in reality, no budget is set by the 1000 customers and instead they purchase primarily on impulse. Great article, i have been doing this style of thing for the last 4 years (of the 13 years i have been running a label). What’s really needed–and somebody could make a killing doing it–is a suite of affordable services to facilitate that process. However they should feel just as welcome at a local performance and/or M&G, otherwise they may be “put off” if they are made to feel less important just because they’re not rich, may have kids and a job – and a “real life” outside of enjoying a particular artists works. Its title, 1000 True Fans, is only a metaphorical benchmark, yet it is precisely because it is a powerful and easy to grasp symbol that most of those giving the article either a “thumbs up” or “thumb down” fail to get the basic premise, which is reflected in your simple and true statement: ”Direct fans are best.” The key word to tag here is, direct. You might check out Jane Siberry (now Issa) who has been operating under many of the 1KTF model for quite awhile: Also, Robert Fripp runs his label/online distribution site Discipline Globabl Mobile Live much like a 1KTF business: One idea: it may be that there are more ‘formerly successful’ artists moving away from the head toward the long tail who could benefit from a 1KTF model. We use Tunecore (above) for digital distribution – and they are great! The couple got married on May 6, 2007. Obviously, not all fans are created equal: I think your fan base also could be graphed as a power law distribution with ‘involvement/dedication’ as the Y-axis scale. You’re right. Thankfully, there’s another way of looking at it. Their site is really well put together, community-driven, and is effortlessly integrated with a lot of social networking stuff to make it easier to spread the word. ), I’m very thankful for articles like this, as they encourage me to go on. that post was really good read and i’ll think about it a lot. Each person who contributed gets a credit at the end of the film, which is funny as it’s a whole on-woman film show. Great article Kevin. My wife and I are looking at starting a landscape photography business and I see a lot of wisdom in the 1000 True Fans. BTW, I came to your post through Seth Godin’s post. It is in fact in our newly conquered ability to do what we really want and what we are inspired to that in my humble opinion will create the biggest impact and the most positive consequences. and I watched him sell one, we went to ask him about his new business plan. Makes sense. Very interesting post. Are the ways of gaining “1,000 true fans” skewed? I’d really like to read more. We know first hand that artists struggle with day jobs in order to perfect their craft and continually feed the habit of music. Thanks for the great post. I’ve tried to elaborate on your thoughts and give some tips on how to actually go about doing this on my own blog. I write, so, if I have 1,000 true fans who love my novels with unceasing fervor, they will tell every single person they know who reads to check out my books. It would be funny if we didnt already know that garbage in always produces garbage out. Yvonne. Amy has not been seen since. Openworld, Inc. I have always worked on the 80/20 principle, but this year I decided to concentrate on our top 500 customers. thanks for a very insightful article. I’ve emailed the link to this article to numerous struggling artists I know, and I know that help in trying to figure out how to find your audience would be most welcome by a lot of people. http://www.hellowellness.co.uk, Your website content nice nice and interesting to observe. There is a free eBook for creative people who want to know more about cool business ideas, called ‘T-Shirts and Suits: A Guide to the Business of Creativity’. Maybe it is 500 True Fans for a painter and 5,000 True Fans for a videomaker. 2016 filmleri thank you my admin is four you she, Thank you for another informative site. But the area of the tail was as big as the head. http://www.SuccessCommonSense.com. kevin, this is a wonderful insight that i myself came to in a manner of speaking over twenty years ago. For music, at least. QuidMusic is a simpler variation, e.g. Although I don’t feel comfortable with a ‘finan. Once you’ve reached a number of fans to make this way of living sustainable, it becomes easier to do what your passion is. For many years I slaved away maintaining my list through entourage groups – I should have my head examined, I know! it is a lovely idea indeed. The truth is that cultivating a thousand true fans is time consuming, sometimes nerve racking, and not for everyone. (And have probably made a good return on that effort). I’ve completely avoided the sending your work into a billion publishers and being rejected and went right to the readers. this is one more piece of the puzzle in figuring out how to be a profitable ‘content creator’ in this economy.  This is an intriguing concept. Here is a nice interview w/ Ellis Paul who claims to have 2500 true fans, and grosses approx $270k a year. It was titled Mr. X’s New Year Inspiration and posted on YouTube. Millions of paying fans is not a realistic goal to shoot for, especially when you are starting out. JOIN THE ILLUMINATI FROM NIGERIA, USA, OR ANYWHERE IN THE WORLD TODAY BE RICH, FAME, AND POSSES POWER.email us on info. Could the tools for micro patronage as Dropcoin help in this new projects? I keep coming back to this concept and believe in it more every day as the long-tail is here to stay. great post. A friend of mine shared this post, and I am absolutely encouraged by the ideas presented. Amy, 24, disappeared while jogging the Loop Road area between Lander and South Pass on July 24, 1997. I’m so glad that you explained the concept so clearly. Montreal Movers, sesli sohbet sesli ve görüntülü arkadaşlık hizmetleri seslisohbet, [url=http://www.seslisevdali.com]Sesli Sohbet[/url] Thank You Admin, It was an interesting material, you really can not do it?نمای کامپوزیت, Interesting idea, is this really possible?درب ضد سرقت, Very nice !! Fari, Did Elizabeth Stonr get back to you about the other 4 articles? True Fans” crystalizes my thinking on this and gives me new criteria She has raised close to $50,000 so far. When did you really spend $100 on them in a year? Kevin: Even within the long tail environment fostered by new technologies, there are practical opportunities for artists to make a living by focusing on “the heads within the tails” rather than the stardom of the “heads within the heads.” As you note, this is accomplished by using the power of “the very technology that creates the long tail” to establish direct rather then indirect connections. In Walden, Thoreau writes: “I too had woven a kind of basket of a delicate texture, but I had not made it worth any one’s while to buy them. Japanese author Haruki Murakami has learnt this kind of thinking from his experience and applied his life of writing, IIRR. Does the author know anything about the overhead it can take to produce $100 worth of consumer products? I’d be interested to see how people think this concept (which is great) would transpose to a service-based business, or consultancy. If you’re offended at peoples methods, you should understand that the world doesn’t give a damn. I think this is far more important than the actual number of fans you can have. 1,000 seems like a solid, reasonable number to me. The legacy recording industry is attempting to frustrate the natural functions of a free market in order to preserve its ability to abuse that market. Thank you for sharing your information on the music industry. Amy tries to cheer up Vincent van Gogh. We probably have 20 or 30 true fans and so, still need day jobs.

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